Few tips about Google AdSense

There have been a few forums and blogs about Google AdSense tips lately, and I thought it might be beneficial to combine all the information I could in one place without the comments. I’ve also included some tips from my personal experience. Let’s start with some of the basic general stuff before moving on to more specific topics later on.When you’re considering becoming an online publisher, you’ll fall under one of two categories:

*Publish 100 websites that each make $1 per day profit* Create a website that earns $100 a day profit

The reality is, the majority of people are somewhere in the middle. With 100 websites, you’re left with issues with maintenance, management and content issues. A single website leaves you exposed to all sorts of variations (search algorithms patterns, market trends, etc.). It is possible to modify your plan as you go, but you’ll have a better chance when you begin by going towards where you’d like to end up.

General or Niche

You can design your website around general themes or even niche ones. Generally speaking niche websites work better with AdSense. For one, the targeting is superior. Secondly as you have focused writing, it naturally becomes more authoritative in nature. Hopefully this makes you more competent in your area.

If this is your first try at building your own AdSense website, try to make it around something that you like. It will make the process much simpler and less difficult to do. It learn more about electronic press kits is important to ensure that your topic is in the vicinity to fill an ad inventory, and that the payoff is at a rate you are comfortable with. You might be a fan of the medieval folk dance, but the number of advertisers available for the topic is very limited (in fact it’s currently zero).

Once you’ve gotten the hang of the way AdSense works on a website then you’ll want to dabble in some highly profitable keywords. You might be tempted buy a top-paying keyword list. However, this comes with risks. First of all, the risk of fraud is higher on the high-risk terms. Furthermore, there is a dispersion of the demand and supply relation for these terms. Everybody would like ads on their site that generate at least $35 an impression, however, the amount of advertisers who will pay that much is pretty tiny. Furthermore, competition for this website traffic is likely to be stiff. So, don’t take on large dogs, if you aren’t able to keep up. If you’re asked whether you’re a big-dog, then chances are, you’re not.

When you’re building a brand new site don’t put AdSense on it until the site is completed. Actually, I’d go further and suggest that you don’t place AdSense on your site until after you have built the inbound links, and you’ve started to see traffic. If you create a website with “lorem ipsum” dummy or placeholder text that you have put on your website, your AdSense advertisements will most likely be off topic. This is typically the case with new content on websites, particularly when the theme is completely new or different. It can take a few days or even weeks for the Google media bot come back to your page and get the advertisements properly targeted. TIP: If you start receiving lots of visitors from different IP’s, you will speed this process up dramatically.I prefer building my sites using include files. I place the header, footer and navigation files in common files. It makes it much easier to maintain and manage. I also prefer to place my AdSense code in include files. If I’m looking to modify my AdSense code, it’s just one file I have to work on. TIP: I also use programs to turn AdSense off or on. I can set a global variable to true or false, and my AdSense ads will either show up or disappear.

Controlling URL’s and channels

AdSense channels are one instance where it’s very easy to overdo it with statistics. It is possible to set up URL channels to see the performance of one site in comparison to another. You can also create sub channels for each URL. If you would like to do something channels like this:

* domain1.com 728 banner

* domain1.com 336 block

* domain1.com * domain1.com – Text link

* domain2.com 728 banner

* domain2.com – image banner

* domain2.com 336 block

* domain3.com – 300 block

Although this is great for testing and knowing who is clicking where and why this can cause your reporting to be little shaky. The total you report will always be accurate, but when you examine your reports with the breakdown of channels, things are displayed several times and will not all of them adding up to the correct total. Makes things pretty confusing, so you must decide if you want that level of reporting details? TIP: At minimum you need to know which URL is producing income, so be sure to enter separate URL channels.

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